Increased Average Revenue Per User [ARPU] – Your customers are now visible as individual users rather than as a DDI range. Targeting incremental services [such as call recording, computer telephony, call centre etc] at specific users and departments represents better value for the customer and increases ongoing revenue. Traditionally the PBX has been a barrier that, once installed, has created a wall between the Reseller and the customer. It has been impossible to drive ARPU because you cannot "see" the user.
Differentiation – Fight for new business with real differentiation. VanillaIP is different, it’s compelling and importantly, it is easy for prospective customers to conceptually grasp and buy in to the model.
Customer Stickiness – It has been estimated that each additional application that can be sold into a customer will increase their "stickiness" to the Reseller/Service Provider by 30%. Unfortunately CPE sales are inherently based on a "fire and forget" model where it is very easy for customers to churn from your base. VanillaIP greatly improves retention by making it is very difficult for a competitor to chip away at or replicate the services being delivered.
Access To Customer Budgets – Because VanillaIP is an on-going operational cost, we now have access to different customer budgets. What’s more, a greater number of end user decision makers can now proceed without having to refer to the FD or go to market.
Network Resilience – The Class 5 VanillaIP core features rock solid, geographically redundant network integrity. This gives users the assurance of "Five 9’s" [99.999% uptime] without the need to make resilient design decisions and cope with the related cost penalties.
Ease Of Demonstration - The powerful demonstration of VanillaIP is simplicity itself. IP hard phones will self configure when plugged into the customers LAN. Then it is simply a case of making calls and demonstrating the feature-set!
Speed To Market – VanillaIP Resellers will be able to tap new product releases and new markets without associated capital, development, support or training costs and make these services available to customers almost immediately.
Reseller Cost Reduction – Through the End User Self care Portal and simplified installation, VanillaIP greatly reduces customer service staff overheads while virtually eliminating the need for costly on-site support staff.
Reseller Re-Branding – Resellers have the option of acting as Agents for VanillaIP under the Qudo reseller brand, or of branding the service for themselves. The End User portal, XML handset displays, billing and all user applications can be re-skinned quickly and easily.
Customised Service Bundles – The reseller has total control over the creation of feature set bundles and associated pricing. The Reseller Portal allows bundles to be created, on a per user basis if required, to create the best mix to drive revenue.
Billing Engine – The VanillaIP billing engine offers capability to manage customer billing for peripheral service, such as existing maintenance contracts.
Punch Above Your Weight – VanillaIP offers Resellers access to markets where, perhaps they would not have been credible contenders before. In proposing a Class 5 Carrier Switch, with the redundancy inherent in the VanillaIP network, Resellers can realistically chase prospects that were simply too big under a CPE model.
