1. Hardware GP
Our modeling estimates that the average hardware GP per user will be £30 including telephone handsets and switch ports.
2. Call Charges GP
VanillaIP White Label Partners make 31% margin on UK mobile traffic based on our 9.95p/min List Price and 50% margin on Local/National traffic based on our 1.2p/min List Price. Average customer spend is £9 user/month on call charges
3. Service Charges GP
Average Service charges are £9 user/month for a business user including DDI and voicemail. Margin based on VanillaIP White Label Partner connecting customers on 36 month contracts
4. Customer Churn
It is assumed that no users have churned off the base during the 36 or 60 month periods.
